Google Analytics – Create Account

Video Tutorial

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Script & Screenshots

In this video I’m going to show you how to create a Google Analytics account.
To start, you will need a Gmail account.  If you don’t already have one, create an account at gmail.com.  Once you’re logged into that account, go to google.com/analytics.
Scroll down close to the bottom of the page.  You should see four boxes, the first one being Google Analytics.  Click on the Sign Up For Free button.
Then click on the Sign Up button.

You now have a Google Analytics account.  The next step, it will walk you through creating an Account for the website you’d like to track.

The first option is What would you like to track?  You have the option of Website or Mobile App.  Website is selected by default.  I’m setting it up for a website so I will leave it as is.

The next option is the Account Name.  You’ll want to use a specific and descriptive name, so you can easily tell what this account is for when you see the name in the Account list.  This will be beneficial to you if you’ll be adding additional websites down the road.
I’m going name this what my website is about.
Next is the Website Name.  If you plan on tracking more than one property in this account, use a specific and descriptive name.  For apps, include the edition or version number.  This will help you keep your app properties organized in your account.  I’m going to name mine the same as the Account Name.
For the Website URL, enter your website address.  It must be formatted correctly to add it.  If you have SSL on your website, change the dropdown to HTTPS, otherwise leave at the default.  Then enter your domain name.  For example:  www.domain.com.  Don’t add any slashes on the end, unless you have WordPress installed in a folder instead of the root of your domain.
My WordPress installation is installed in the blog folder so mine will contain a slash at the end.
Select an Industry Category.  Choose what best fits your website.  This is so Google can help build tailored reports for you according to your category.
My website does not fit within any of the categories, so I will choose Other.
Choose the time zone in which you reside.  This is used as the day boundary for your reports, regardless of where the data originates.

Next is the Data Sharing Settings.  These settings let you customize how you share with Google the data that you collect using an Analytics data collection method.

For the first option, Google products and services:  When you turn this setting on, Google can access and analyze data to better understand online behavior and trends, and use this this data to improve Google products and services.

Benchmarking:  You benefit when this setting is on because Analytics data could be used to help build better tools and provide guidance that can help your marketing and analysis efforts.

Technical support:  You benefit when this setting is on because Google support could access your account to troubleshoot and help you find solutions if you report an issue in your account.

And the last option, Account specialists:  You benefit when both settings are on because your Analytics sales team could help you find ways to improve your advertising spend, for example, by offering recommendations based on an analysis of your keyword performance. The Analytics marketing team could suggest ways to improve acquisition or other strategic improvements through a monthly email performance report.

I have always kept all four checked so that I can get the most out of the analytics.

To finish it up, click on the Get Tracking ID button.
For some reason the terms of agreement page is not showing up for me.  It may or may not for you.  To read it, I’ll click on the Open this in a new window link.
Here you can read the Terms of Service.  Now I’ll go back to the previous tab to finish up.
Click on the I Accept button.
Our account is now set up.  That’s it for this video.  I’ll see you in the next one.
Google Analytics
Getting Started
   Overview   (2:07)
   Creating An Account   (4:59)
  Get Your Tracking Code   (1:18)
  Add Tracking Code To Divi Theme   (:57)
  Add Tracking Code To Google Analytics Plugin   (1:27)

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