Google Analytics – Create Account
Script & Screenshots
You now have a Google Analytics account. The next step, it will walk you through creating an Account for the website you’d like to track.
The first option is What would you like to track? You have the option of Website or Mobile App. Website is selected by default. I’m setting it up for a website so I will leave it as is.
Next is the Data Sharing Settings. These settings let you customize how you share with Google the data that you collect using an Analytics data collection method.
For the first option, Google products and services: When you turn this setting on, Google can access and analyze data to better understand online behavior and trends, and use this this data to improve Google products and services.
Benchmarking: You benefit when this setting is on because Analytics data could be used to help build better tools and provide guidance that can help your marketing and analysis efforts.
Technical support: You benefit when this setting is on because Google support could access your account to troubleshoot and help you find solutions if you report an issue in your account.
And the last option, Account specialists: You benefit when both settings are on because your Analytics sales team could help you find ways to improve your advertising spend, for example, by offering recommendations based on an analysis of your keyword performance. The Analytics marketing team could suggest ways to improve acquisition or other strategic improvements through a monthly email performance report.
I have always kept all four checked so that I can get the most out of the analytics.