Facebook – Create A Page

Video Tutorial

Script & Screenshots

In this video I’m going to show you how to create a Facebook page.

Scroll a little way down the page.  On the left sidebar, under pages, click on Create Page.

The first step you’ll need to do is choose a category.  Your choices are:  Local Business or Place; Company, Organization, or Institution; Brand or Product; Artist, Band, or Public Figure; Entertainment; Cause or Community.

Starting with the Local Business or Place category, this will be best for your typical brick and mortar business.  Some of the options you will have with this category is listing your hours of operation, parking, address, and phone number.  It also allows users to check in.  If this category fits you best, you’ll first need to select a subcategory.  If you click on the dropdown menu, you’ll see a long list of options.  Everywhere from hotels to pet services to Dr’s offices.  Choose the option that best fits your business.  If you don’t see a category listed that fits you, you can choose the Local Business sub category.

Company, Organization, or Institution.  This option is great for those who don’t have an address – maybe a non-profit (they can also be listed under Local Business) or have multiple addresses such as a franchise.  Users can still check in with this category but after you set up your page you’ll have to go back in there and enable that feature.  Unlike the Local Business, that is automatically enabled for that category.  For the subcategories, you have another long list to choose from.  Choose the one that best fits your company or organization.  If you don’t see a sub category that fits your business, you could choose ‘Company’ or ‘Organization’.

Next, the Brand or Product category.  This page is great for a brand that sells at multiple places such as Coca Cola, Nike, and so on.  If your business is only selling a product, this would be a great option for you.  Once again, they have a long list of subcategories to choose from.  Choose the one that best fits your brand or product.  If you don’t see a subcategory similar to yours, you might want to choose ‘Product/Service’

Next is Artist, Band, or Public Figure.  This one is pretty self-explanatory.  If you’re creating a page for yourself as a public figure, this is the category you’d want to choose.  Then you’ll want to choose the best suited sub category.  Maybe that’s an Artist, Athlete, Dancer, or Entrepreneur.  Or you can choose Public Figure if you don’t see a close match.  This is also the category you’d choose if you’re creating a page for your pet.

Entertainment is great to promote a book or magazine, a sports team, or anything along those lines.  If you fit along those lines, choose this category.

For Cause or Community, this is not necessarily for non-profits.  Not many people will use this category.  For this one they don’t give you the option for a sub category.  A community page is about a celebrity or topic that you don’t officially represent.  It’s just a page you would like to have a community with people who have the same interest.  For a cause, maybe you want to create a page about Breast Cancer or something.

Each category unlocks different features for your page.  You can always click into each of the categories and look through the subcategories to see where your business might fit the best.  I’m going to choose the Local Business or Place category.

Your first need to choose the sub category that fits your business the best.

I’m going to choose the Shopping / Retail category.

Enter your Business or Place name.

Next enter the street address of your business.

And your City and State.

And your Zip Code.

Lastly you need to enter your Business phone number.

Once you have all your info entered, click on the Get Started button.

It should then take you to a page where you will finish setting up your page.  You don’t have to do all these steps now, but if you can, you might as well.  If you choose to skip it, click on the Skip button.

First fill out the description box.  This where you will put a paragraph or more telling what your Page/Business is about.

Next you could add your website address, Instagram, Twitter, etc.  If you have a website address, I’d use it first.  If you don’t, use whatever page you use most.  Or you can leave it blank.  I’m going to leave mine blank for now.

Next it will ask you if your business is a real establishment, business or venue.  Mine really isn’t, but for the purpose of showing you how it’s set up, I’m going to select Yes.

After you select Yes, you will be asked another question, whether or not you are authorized to be the official representative of this establishment on Facebook.  If you are, Select Yes.

Then click the Save Info button.

The next option is uploading your Profile picture.  If you have one ready, click on the Upload from Computer link.  If you’re not ready for this step, click on the Skip button.  I’m going to go ahead and upload one now.

Browse to the location on your computer where the files reside.  Click on it, then click on the Open button.

It will now display what my profile picture looks like.

Click the next button.

If you click on the Add to Favorites button, it will add the page to your left sidebar under Favorites.  This makes it easy to find.  Especially if you have more than one page.

Click on Next to continue.

On the last tab you can choose who your preferred audience is.  If you’re a brick and mortar store and you don’t have any online store, you’ll probably want to select the areas surrounding you.  You can also add ages, genders, interests and languages.  This is great if you have a target market, you can adjust these options to coincide with it.

You can also select a country if you also have an online store that you sell to certain countries.  If you sell to the world, then you can leave the location as the default

Click the Save button when you’ve finished.

Now your page is live.  There is more configuring to do, which I will show you how to do in the rest of this video series.

That’s it for this video.  I’ll see you in the next one.

Facebook Business Basics
Introduction to Facebook
Profile vs Page
Profile & Page Set Up
Creating a Personal Facebook Profile
Convert Profile to a Page
Creating a Page
Changing Profile Image & Cover Photo
Add About Info
Choosing A Web Address
Manage Permissions
Build an Audience
Inviting Friends To Like The Page
Inviting Friends via email
Website Likes
Pay For Likes
Facebook Posts
Post an Update
Sharing Photos and Videos
Reply to Comments
Schedule A Post
Pin A Post
Edit & Delete Posts
Page Features
Create An Event
Ratings & Reviews

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