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Divi – SEO Theme Options

Video Tutorial

Script & Screenshots

In this video I’m going to go through the SEO settings tab within the Theme Options.

Click on Divi, then Theme Options.

Then click on the SEO tab.

Starting on the Homepage SEO tab.

By default, the theme uses a combination of your blog name and your blog description.  You choose these when you installed WordPress.  These will create your homepage titles.  If you want to create a custom title, then enable this option and fill in the custom title field below it highlighted in red.

By default, the theme uses your blog description, as defined when you created your blog.   If you would like to use a different description, then enable this option and fill in the custom description field in the second highlighted red box.

By default, the theme does not add keywords to your header. Most search engines don’t use keywords to rank your site anymore, but some people define them anyway just in case.  If you want to add meta keywords to your header, then enable this option and fill in the custom keywords field in the second highlighted red box.

Next is Enable canonical URL’s.  Canonicalization helps to prevent the indexing of duplicate content by search engines, and as a result, may help avoid duplicate content penalties and page rank degradation. Some pages may have different URLs all leading to the same place. For example, domain.com, domain.com/index.html, and www.domain.com are all different URLs leading to your homepage. From a search engine’s perspective these duplicate URLs, which also occur often due to custom permalinks, may be treated individually instead of as a single destination. Defining a canonical URL tells the search engine which URL you would like to use officially. The theme bases its canonical URLs off your permalinks and the domain name defined in the settings tab of wp-admin.

Next is If custom titles are disabled, choose auto generation method.  If you do not enable custom post titles at the top of the page, you can still have control over how your titles are generated. Here you can choose which order you would like your post title and blog name to be displayed, or you can remove the blog name from the title completely.  Your options are Category Name | Blog name, Blog Name | Category Name,  or Category name only.

Under Define a character to separate Blog Name and Post title, you can change which character separates your blog title and post name when using auto generated post titles.  Common values are the | or -.

Next up is the Single Post Page SEO.

Similar to the home page, you can choose if you’d like to Enable Custom Titles.  By default, it creates the post titles based on the title of your post and your blog name. If you would like to change your meta titles to be different than your actual post title you can define a custom title for each post using custom fields.  This option must be enabled for custom titles to work, and you must choose a custom field name for your title in the Custom Field Name to be used for Title box.  You can also just use the default, seo_title.

If you do enable it, on your post pages, scroll down to the Custom Fields box.  Here in the name field you’d type in seo_title, or the title that you choose on the settings page.

Then in the Value field, enter the title name.  You can put you desired title here.  I’d suggest putting your keywords in the title, that also describe what your page is about.  If you’re unsure what to put here, sometimes the best way to get ideas is to look at your competition.  If they rank good and have good titles, do something similar to what they have.

For Enable custom description, if you would like to add a meta description to your posts, you can do so using custom fields.  Similar to the title.  This option must be enabled for descriptions to be displayed on post pages.   You can add your meta description using custom fields based off the custom field name you define in the Custom Field Name To Be Used For Description box.  It’s easiest to leave at the default:  seo_descriptions.

Back to your post pages, you’ll need to add another Custom Field to add in your custom descriptions.  Click on Add New Field.

Type in the field name you chose in the last step in the Name Field box.

Type in your desired Description in the Value field.  The description should describe what your page is about.  Fit your keywords into your description so that it sounds natural and not like you are stuffing your keywords in there.  It can hurt your rankings if you stuff them in there and it doesn’t make sense.

If you would like to add meta keywords to, you’ll need to enable the Enable custom keywords option.   This option must be enabled for keywords to be displayed on post pages.  Just like the title and description, choose a Custom Field Name To Be Used For Keyword.  Or you can use the default, seo_keywords.

Back to your post pages, under Custom Fields again, click on Add New Field.

In the Name Field box, type in seo_keywords or the field name you chose in the previous step.

Type in your keywords in the Value field box.  Separate each keyword with a comma.  If you’re unsure what keywords you should use, I’ll show you in the SEO video series on how to find keywords.

Enable canonical URL’s on this tab, is the same as the home page tab.  You’ll want to enable this to prevent the indexing of duplicate content by search engines, and as a result, may help avoid duplicate content penalties and page rank degradation.

If you are not using the custom post titles above, you can still have control over how your titles are generated. Under If custom titles are disabled, choose auto generation method, you can choose which order you would like your post title and blog name to be displayed, or you can remove the blog name from the title completely.  Your options are Post Title | Blog Name, Blog Name | Post Title, or Post Title Only.

The last option on this page, Define a character to separate Blog Name and Post title.  Here you can change which character separates your blog title and post name when using auto generated post titles. Common values that are used are:  | or a -.

The last tab is the Index Page SEO.

Enable canonical URL’s is the same as the last two tabs.   You’ll want to enable this to prevent the indexing of duplicate content by search engines, and as a result, may help avoid duplicate content penalties and page rank degradation.

Next is Enable meta descriptions.  Enable this box if you want to display meta descriptions on category/archive pages. The description is based off the category description you choose when creating/edit your category in wp-admin.

For the Choose title auto generation method drop down, you can choose how your titles on index pages are generated. You can change which order your blog name and index title are displayed, or you can remove the blog name from the title completely.  Your options are Category Name | Blog Name, Blog Name | Category Name, or Category Name Only.

The last option is to Define a character to separate Blog Name and Post title.  Same as the other two tabs, you can change which character separates your blog title and index page name when using auto generated post titles. Common values that are used are:  | or – .

Click the Save Changes button to save any change you made.

That’s it for this video.  I’ll see you in the next one.

WordPress Divi Theme
Purchasing & Installing
   Purchase Divi Theme   (7:46)
   Installing Theme   (1:44)
Divi Builder
  Default Editor vs Divi Builder   (3:18)
   Page Settings   (1:05)
   Post Settings
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  SRMs Overview
   SRMs Settings Tabs
  Adding SRMs
  Cloning SRMs
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   Types of Modules
   Types of Full Width Modules
Theme Options
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   Navigation Theme Options
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   SEO Theme Options
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   Updates Theme Options
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   Role Editor Overview
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   Module Use
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Library
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